Flyer Printing: An Impactful Marketing Strategy

Do flyers still work?

They do, and they're cheap enough to test. A flyer costs pennies, goes straight into someone's hand and doesn't need an ad account behind it.

The work is in the detail: the size, the paper and the way you hand them out. Here's what we'd choose for each job.

Print 25 and try it. If it earns its keep, print 5,000.

Tell us what the flyer has to do and we'll point you at a size and a paper.

Cost-effective printing

Good quality flyer printing doesn't have to cost much. We print flyers from 25, so a one-off event doesn't leave you with boxes of spares, and bigger runs bring the price per flyer down for a door drop or a busy weekend.

• Match the size to the job: A6 fits a pocket and suits hand-outs, DL sits neatly in a leaflet stand, and A5 is the usual choice for door drops.
• Pick the paper: 130gsm suits hand-outs and door drops, while 250gsm to 400gsm feels closer to a mini poster. Silk and gloss lift photography, and uncoated is what you want if people need to write on it. Ask us if you're torn between them.
• Plan for late deadlines: in events and hospitality, plans change in the same week. We print same day flyers in London in A4, A5, A6, A7, DL and 148 x 148mm square.

Tangibility

An email's deleted in a second. A flyer sits on the counter, goes in a pocket or ends up stuck to a fridge door.

That's worth more than it sounds. Someone who takes your A5 leaflet has agreed to carry your offer home with them. Give them what they need to act on it: opening times, where to find you, a discount code, or a QR code that opens your booking page. If you'd rather not set the artwork up yourself, our design team can do it for you. You tell them what goes on the flyer, and we handle the setup.

Personality

Handing someone a flyer starts a conversation. You can read the room, say one line about the offer and answer a question on the spot. No banner ad will ever do that for you.

Hand a few out yourself before you commit to a big run. You'll learn more in an hour on the street than in a week of dashboards.

A6 flyers are the easy size for this. They fit a jacket pocket, they're cheap enough to hand out in volume, and they still hold a photo, a headline and one clear next step.

An Eye-Catching Marketing Medium

You scroll past most online ads without registering them, and so does everyone you want to reach. Your flyer has a different job: it has to earn a few seconds of attention on a table, a counter or a noticeboard.

DL flyers fit standard leaflet stands and envelopes, which is why they're the usual choice for leaving a stack with a cafe, gym or hotel. Give the venue a reason to keep them on display: an offer their customers want, a date that's coming up, or something useful like a local map or a fixture list.

Not sure which size or paper suits your campaign? Ask us on live chat and we'll talk it through with you.