In this Article
- How To Set Up An Attractive and Profitable Expo Booth
- Hire the right installation and dismantling (I&D) provider.
- Allocate a budget for ready-made portable displays.
- Check out the location of your stand.
- Be early to arrive at the venue.
- Create a distinctive booth that stands out.
- If a computer is required, bring your own.
- Dismantle your booth properly.
- Final Thoughts
What does it take to make your brand a success? Exemplary reputation? Definitely. But other than a name that exudes quality and prestige, you have to create a buzz.
People and more people have to know about it! And the more extensive your customer base, the more significant amount of sales and ROI you generate.
That's why you have to be particular and invest in the best advertising and marketing schemes.
One of the most effective ways of advertising and promoting your brand is by joining trade shows and exhibitions. About this, you have to set up a truly engaging and lucrative exhibition stand. It has to make noise, so to speak, and entice people to know and buy your product and service.
Designing a successful trade show booth isn't rocket science, either. It can be cost-effective, yes, but you have to use your budget wisely in this regard.
Don't think that a cheaper booth allows you to save money when it results in excessive spending of your resources in the long run. Think of it this way: you have much to lose if you economise on your expo stand, especially if you're compromising quality.
The key is the balance of reasonable expenditure and premium quality when setting up your exhibition stand.
Below are 7 pro tips for setting up a successful trade show booth.
How To Set Up An Attractive and Profitable Expo Booth
1. Hire the right installation and dismantling (I&D) provider
Do sufficient research on experienced I&D partners. Consider those who have worked for years in the industry. You will have to shell out a considerable amount of money for this endeavour, but it's worth it. The quip about "paying for quality" has a lot to say.
Early enough, or at least one month prior, meet and discuss matters with your preferred I&D team. You need to work through the particulars of your expo booth with ample time.
2. Allocate a budget for ready-made portable displays
You're apt to cut costs with this option, mainly on your I&D expenses. If you choose the most suitable models, you'll find that they are straightforward to set up and tear down when the exhibit ends. Look for time-saving alternatives that do not require the use of special tools and installation hardware.
Nonetheless, do not disregard hiring expert service providers if electrical wirings and union-only labour are necessary.
3. Check out the location of your stand
If there's one tip that you shouldn't miss about setting up a successful expo stand, it is this. You ought to ask the organisers if you can check the layout of the trade show area before joining it.
Confer with the event promoter to know who will be exhibiting at every location. Upon knowing, you can then pick your spot, which is at a distance from your competitors.
At the same time, you can opt for a location that is accessible to major traffic flows. For instance, if it's near a seminar area, there's likely to be a high traffic area.
With an attention-grabbing booth, even people who pass by hurriedly can take a mental note of your space. They are inclined to think about returning to visit the next time.
The gist is that you should look at the exhibit area ahead of time to reserve the best spot.
4. Be early to arrive at the venue
Get to the exhibit venue early to set up and prepare your stand before the event starts. Way before visitors arrive at the expo, and you ought to manage this, even if you're utilising a portable display.
It's a major no-no for the guests to see you and your I&D team putting up and arranging your space as they pass by. See to it that you have managed the outlets, internet cables and electrical wires in your booth accordingly before the show begins.
5. Create a distinctive booth that stands out
You can design an extraordinary one or that which is out of the norm. You'll want to entice onlookers until they get curious to see what's in it.
Rather than showing a monotonous display, how about presenting a video wall? Maybe you can provide a cell phone charging station, too.
A virtual reality experience will be exciting to your guests, or maybe you can do a game show and offer attractive prizes to winners. The key is to create a buzz that'll make your booth stand out from the others.
6. If a computer is required, bring your own
This is a way, way better thing to do than renting one. Always bring your own computer to your booth in an exhibit.
You'll never know when a rented computer malfunctions; ironically, it is at the most ill-opportune moments. You definitely wouldn't want that to happen while you're having a presentation.
What if a hardware driver is missing, or the system is infected by a virus? The programs or extensions that you need might not be available, and so on.
There's so much at risk if you don't bring your own computer to an event, so take note of this tip.
7. Dismantle your booth properly
Taking your booth apart after an expo should be done most effectively and efficiently. It's for safe storage, among other purposes.
Make accordant arrangements with your I&D provider to assemble and dismantle your temporary exhibit stand. Doing so allows you to keep to the dismantling requirements of the organisers and the event.
There tends to be a dismantling deadline for these occasions, so you better double-check and confirm with your I&D team as to when its date and time would be. You'll want to steer clear of overtime rates and paying fines.
It's a lot easier to carry out this process if you use a portable display booth and professional services are not necessary, but be sure to know and follow the dismantling instructions.
Making your trade show booth successful needs you to primarily obtain vital information about it. Ask the event organisers about the do's and don'ts, and more importantly, read the contract carefully.
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