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What is the significance of a company shirt? Whatever your business is, whether a start-up or one that's on a medium or large scale, it makes a lot of sense to have this accessory.
Primarily, a company t-shirt gives your business value in terms of its professionalism, identity and legitimacy. It speaks volumes about your brand. It benefits your employees by upgrading their look and bringing them unity as a team.
How do you design your company shirt? Below are 6 practical tips to guide you:
6 Essential Tips For Designing Your Company Shirt
1. Choose the best garment that suits your needs
This is the fundamental factor that you should consider. There are 3 elements to take into account when choosing your company t-shirt garment, and they are:
You can select from the 3 main types of shirts to customise for your employees to wear:
- Button-up shirts
It is vital to make your choice, particularly when it comes to the fabric type. This task, however, can become more manageable if you refer to the key points below:
- Purpose- is it for uniforms, for promotion, as casual attire or gift?
- User- are they to be worn by executives, the middle management, or the labourers?
- Frequency of use- are they for everyday use or merely for a single event or special occasion?
- Conditions- will they be sported outdoors or in a temperature-controlled area?
- Budget- can you afford to purchase premium quality shirts?
If you go for t-shirts, you'll find them to be rather simple, casual and affordable. Because it looks humble, it is a good choice for tradespeople or hardworking employees. Classic short-sleeved tees are ideal for plumbing, auto repair and waste management.
Polo shirts are classier than t-shirts. Also known as golf shirts, they exude professionalism and sportiness. They can be paired with a pair of jeans or slacks.
For business casual, button-up shirts are dressier to wear in the office, and they are an appropriate choice for executives, managers, and people working in the office.
2. Select the most fitting colours
This task is imperative because you need to apply the psychology of colours. This field of study indicates how colour choices for your business influence customer behaviour.
Other than the hue of your shirt garment, you have to be mindful of its ink colour. To keep safe, opt for darker colours and prints if the shirts are to be used for work or labour. That way, dirt and stains will not be noticeable.
Shades that are darker and subdued are a better choice, especially for the garment. Think of it this way- as in men's suits. For instance, people tend to look good in navy blue instead of bright and bold tones.
3. Place your logo on the most suitable locations
For this element, the most apt is to adhere to the standards. They are that for many reasons. It's important to stick with this option before trying alternative ones.
Standard logo locations. This refers to situating your logo on the left chest of the company shirt, combined at the full-back. The tee's back typically advertises the nature and service of your company because it is most visible. As for the logo on the left chest, that's a classic rule.
You can make your company logo look classy by having it embroidered on the left chest of the shirt- more so if it is a colour dress shirt or a polo. Although quite expensive, it is attractive and worth the price.
As a suggestion, you can have your employee's name etched by embroidery on the right chest. This is useful when dealing with customers and incorporating a personal touch.
4. Print an effective message
Essentially, a company shirt design aims to convey a message. It is a way of putting your brand out in the open, with its corresponding message that should be relayed clearly and confidently.
Make your message strong to provide information and establish credibility and trust. As a way of instructing your audience, you can infuse a "call to action" or CTA in your company shirt design.
A CTA is a direct way of telling people what to do so that you can make business. An example would be: "Visit us online for more info!"
5. Create an attractive design
This is when you should think if you ought to keep your company's legacy design and logo or consider refreshing it.
There's predominantly a lot to say about retaining the classic logo that's been with your company from the very beginning. Occasionally, though, refreshing or implementing a radical transformation in this aspect may be necessary.
If your business is well-established, refreshing your brand design can be a major decision.
Instead of your business phone number, you can indicate your website on your company shirt design. See to it that the URL corresponds to the name of your enterprise.
6. Be thoughtful when placing your order
You wouldn't want to screw up this crucial step, so be mindful in carrying it out. Apply the following tips:
Get the right sizes for everyone. Record each employee's details on a spreadsheet and have somebody assist you with it. If someone is unsure of their size, have them check a sizing chart.
Ladies' style shirts should be ordered for ladies. This is obvious, mainly because women have different body shapes than men. Their shirts' cut differs from men's or the unisex sort.
Purchase companion items for the shirts. A hat, a hoodie, an apron or any other accompanying item can complete the look and functionality of your company shirt.
Order shirts for your company tee more than you need. Having a few extra shirts ordered for printing is better than being short of them. These are handy for employees that might lose, stain or damage theirs.
Furthermore, if your business entails dirty work like plumbing, it makes sense to have additional shirts for your technicians.
Check us out for impeccable and fast company shirt design and printing!