The differences between Paper and Plastic business cards

Are business cards still worth it?

Whether you choose low-cost business cards or plastic business cards, business cards are still very relevant.

They are a quick way to get your contact details to a client or prospect. Digital communication can have hiccups, people may not want to share details on the spot, and people are more likely to keep something tangible.

Not every prospect lives online the way you do, either. In London most customers will have a smartphone, but that does not mean everyone you meet is an active user.

Etiquette matters too. In some cultures the exchange of business cards is taken seriously, and in Japan, for example, the quality of your card and how you present it say a lot about you.

You never know where you will meet your next customer: on the way to work, on the bus or at a social event. With a business card in your pocket, you will not miss the chance.

How to find value in your business cards?

Stop handing out cards as a formality. If you do not choose who gets your card, it just becomes clutter in their pocket and ends up in the bin.

A card with a different look and feel, such as a plastic card, can be the finish that makes you memorable.

Giving cards to your team helps too: it makes them feel valued and lets them connect with people while putting your brand name out there.

Do Plastic Cards work?

The card you hand out is the first tangible impression of your business, and memorable cards get a better response. Creative cards leave a lasting impression and get shared more, so more people hear about you.

The quality of your card reflects the quality of your business.

If sustainability matters to you, business cards on recycled paper are the greener alternative to plastic. You should not have to choose between style and being environmentally aware.

For an eco-friendly card that is still creative, try kraft paper business cards, with a natural, textured, uncoated finish.

The concluding difference between plastic and paper cards

The biggest difference between paper and plastic business cards is what you make of them. Choose the card that matches your company's goals and brand image.

If you are an ethical company, a recycled or kraft card makes more sense. If you want a unique card that leaves a lasting impression, a plastic business card could be the one.