In this Article
Colours impact people's behaviour, especially when it comes to their buying decisions. This is reflected by colour psychology, and you can use this principle in your marketing scheme.
You can create your brand logo with the proper use of colours. The hues, shades and tones of your business emblem can attract more patrons. That is if you choose the best ones for them.
Basically, your enterprise can be boosted by gaining customers as you influence them through the right message imparted by your logo colours.
In the same way, your company can repel people if it is signified by a tacky-looking representation.
Colours give off cues as to how folks would react or feel. Emotions and thoughts are largely swayed by visuals. This article will elaborate on the significance of colour psychology and how to apply them to your brand logo.
Different Logo Colours and Their Meanings
1. Red
This is the universal shade for anything that embodies passion, excitement and anger. Being attention-grabbing, red as a colour stands out from the crowd.
Is your business related to something modern, playful, loud or youthful? In this case, you can represent it with a red-coloured logo.
On the other hand, a brand that is too serious, mature or classic should steer clear of using red.
Intense emotions are incited by this hue, and it stimulates the appetite as well. It's therefore not surprising to see many food and restaurant businesses sporting red logos.
2. Orange
Quite energetic as a tone, orange is distinctive, too. It brings about an invigorating and frisky feeling.
Because of this, the colour orange is not advisable for brands that are luxurious or stern.
Red and yellow combined produce orange; that's why it expresses the traits of both. If your brand is out-of-the-ordinary, you can epitomise it with an orange logo because it is correlated to change.
3. Yellow
A bright and friendly colour, yellow depicts cheerfulness. It is apt for businesses that sell something energetic and vibrant. However, it is not ideal for use on conventional and serious products.
You'll find yellow to be diverse from the soft and bright sort that typifies freshness. Deep gold is more weighty and meaningful.
4. Green
If you want a versatile colour, choose this. There aren't many brand personalities that you can link to green, but it instead has strong cultural connotations. Typifying the natural environment, you can utilise this shade to sell vegan, eco-friendly and wellness brands.
There is a duality to the meaning of the shade green. On the one hand, it expresses new life and growth, but on the contrary, it also means greed and poison.
5. Blue
This colour stands for something trustworthy and mature. Blue, as a brand, can attract people's care and thoughtfulness. They're likely to take your business seriously with this logo colour.
A very supreme and classic hue, you'll find blue in almost half of all existing logos.
Think of the still and silent waters. It is coloured blue and can invoke calmness. If you want to use it for your brand logo, make sure that it doesn't fade to the background.
Customers are inclined to feel trust and confidence in your brand if you represent it with a blue logo.
6. Purple
Luxurious that this colour is, you can use purple to embody an advanced and wise brand.
In history, only wealthy people wore purple clothing. And although truly plush, this hue is likewise seen to be playful and pricey.
A purple logo is best suited for a company that sells professional business attire.
7. Pink
You'll find this colour to be adaptable, especially in the modernised Western world. Exuding a contemporary and youthful style, pink is unique on its own, and it is one of the newest colours. This hue best typifies anything that appeals to the young and trendy.
8. Brown
The ground and the bark of a tree are coloured brown, and it epitomises the earth. Things hardy and serious tend to bear this shade, and it is not vibrant.
It is actually an advantage to use the colour brown on your logo because it is rare. It can make your brand or business distinct. It makes sense to symbolise outdoorsy and brown products such as chocolates with this shade. In the same way, vintage and hand-made merchandise will sell better with a brown logo.
9. Black
Contemporary and luxurious brands are best represented by black. It makes your product look slick and professional. Then again, this colour will not give justice to a cheap and affordable business.
Black is a shade, and it is devoid of light, and for something that's very old, this colour remains to look modern.
Although simple, the hue produced by the colour black is jarring. Using it on your logo makes your brand exude mystery and exclusivity. Famous luxury brands incorporate black on their logos widely.
9. Gray
Neither dark nor light, this colour represents the middle ground of maturity, superiority and seriousness. If you want your brand to be mysterious, make your grey logo darker. Conversely, make it lighter for better accessibility.
Gray is absolutely as simple as black, but it is subdued and serious, making your brand feel classic.
10. White
The essence of light, there aren't any hues or shades to find in white. It looks clean, and it doesn't have any weight. A white logo best signifies a careful and systematic business in its delivery.
This colour embodies purity and is associated with something ambitious and aspirational.
For the most part, the colour white in logos is usually paired with other shades. It tends to be subdued by the other hues, but you can use it as an accent to make your logo seem lighter.
Whatever your brand is, it can be well-represented by white, which essentially looks enthusiastic and economical.
Final Thoughts
Implementing colour psychology, you can combine a few of the above colours to design your logo and make your brand stand out.
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