Everything is automated and digital these days, including businesses. However, there is one crucial tool that remains irreplaceable despite that, and those are business cards.

The importance of business cards in B2B industries during this age of information cannot be undermined. Considering that it contains the vital contact details of a company, a business card is deemed to be an effective tool in driving customers. Marketers use this accessory as a quick way of making a first impression on their prospective clients and customers.

Generally, the officials of a company keep copies of their business cards in their pockets and hand them out when shaking hands with a potential patron. A business card exchange is a common tradition among B2B marketers and officials during trade fairs, business meetings, or seminars.

As a branding practice, marketers give out business cards to beat the competition. Although normally, you’ll find the key contact details of a company, such as an email address, the website address, the phone number, etc on a business card, you’ll find other marketing elements on it. These are implemented via the business card design.

By all means, the design of your business card should speak well of your company. It has to deliver the right impact through salient factors such as the colour, the space, the font, the image, and the logo (among others) that you indicate on it.

Just how significant is your business card design? Research has shown that over 72% of recipients develop an opinion about a company based on the quality of its business card. It is one of the make-or-break elements of your enterprise.

Why Are Business Cards Important?

Why Are Business Cards Important

It makes it easier to give a company's contact details.

People have to know how to get in touch with your company so that they can do business with you, that’s why you have to make your contact details accessible. You thus have to signify these in your card, which your potential clients or customers can place in their wallet or office drawer.

iPhones and Android phones are equipped with information exchange features, but there are times when this is not possible because the devices are incompatible. It is in this aspect that physical business cards remain important.

See - Important Things To Put On Your Business Card

It kindles a personal touch that can build a professional relationship.

There are certain protocols among professionals when they meet at pertinent events, and one of them is exchanging business cards after handshakes.

Following that, they say “thank you” and greet each other. These are the times when they converse and foster a connection in a friendly environment that in turn kindles warmth that builds relationships among B2B professionals.

Then again, be mindful that your card is of good quality. Experts even say that metal business cards are a worthy investment.

It is effective in making a good impression.

There are so many distractions in today’s technologically-dominated landscape, that’s why you have to be quick in making an impression on your potential clients.

You do this by giving them a premier quality business card. See to it that its design is eye-catching and conveys a pleasing image of your company. A well-designed logo, typeface, material and colour combination of your card should make your brand remarkable.

It keeps up with certain professional cultures.

Business cards hold a major place in some cultures. They are in fact considered to be a key aspect of certain business rituals. In Hong Kong, for instance, you have to offer your card after having received one from someone.

Otherwise, you lose the opportunity for a business transaction if you are unable to reciprocate. In Japan, businessmen who are particular judge the quality and efficiency of your company based on the material and standard of your card.

It can be used as a direct marketing tool.

A business card is shared personally, so it is as crucial as email marketing, search engine optimization and other ways of getting leads. The cards are handy for chance meetings with potential customers wherever you are such as at airport lounges or conferences.

It helps in creating referrals for your company.

Aside from your logo and contact details, your card should also mention your salient skills. This will help in making your brand referrable. As a practice, this is pivotal, especially if you encounter people from various backgrounds.

Certain recipients of your card can refer your company to particular people who are looking for the set of skills that you offer.

It fosters trust between your company and your customers.

Industries often have to deal with tight competition, and one way of getting ahead is to establish trust with your clients and customers. With a premium business card, you can compel people to be loyal to your business instead of just buying for the moment.


In the highly digital and automated virtual world, business cards remain to have a rightful place. Essentially, this tool is effective in fostering a personal touch that builds warm business relationships. Conveying the aptest message can establish trust and credibility that is bound to make your clients support your brand.

Read: The Best Business Card Colour Combinations

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