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Your business card represents you and your brand. Giving it is the first step to gaining a client. You therefore have to ensure that it sends the right message. The best way of doing this is by being particular of your business card design.
When it comes to this, you have to mind the colours that you choose. Consider that colous affect people’s feelings, and you have to use this to your advantage.
You simply don’t choose your lucky colours for your business card design. On the other hand, you choose the hues and tones that invite and incite your potential customers to make that call and do business with you.
By all means, you have to be serious about your business, that’s why you should opt for business card colours that bring out a sober, decent and elegant mood.
In this aspect, you should gain know-how about the meaning of colours as you implement it on your business card design. Your logo should especially embody the best colour combinations, and you ought to design it prior to your business card.
Below is a guide to choosing the most attractive colour combinations for your business card.
The Best Background and Accent Colours For Your Business Card
Black Business Cards
As a background colour, black denotes sophistication, and people relate it with high technology. If your logo and texts stand out against it, it will be a fantastic combination.
However, if your logo and other details are in black print as well, don’t use it as a background. Texts that are coloured silver, gold or white complement a black background. The same goes for lighter colours.
White Business Cards
This is a popular colour for business cards. You can use black text with it, but white is likewise open for pairing with other ink shades. Granting it is of another hue, your logo will be highlighted by a white background. Trustworthiness, equality, neutrality, fairness and peace is symbolised by white, and it accords with black and other dark colours.
Brown Business Cards
This is one of the best backgrounds for business cards, especially because it conveys seriousness, security and protection. A business that has the colour brown on its logo or business card sends the message that it is serious in its services and it evokes responsibility.
The shade of brown actually means safety, loyalty and the quelling of conflicts. Tones that are best used with it are black, white, silver and yellow. If you want to use a brown background for your business card, orange and yellow are the apt complements.
Grey Business Cards
Despite the bad rap in other aspects, grey happens to be a great colour for business cards. Representing longevity and strength, the different shades of grey indicate the intellect and the search for wisdom, truth and knowledge.
You can opt for its medium tones associated with being resolute, dignified, conservative and subtle. Most of all, grey exudes authority. The best pairs of grey for designing a business card are silver, black, orange and aquamarine.
Pink Business Cards
You would normally associate this colour with femininity and is suitable for businesses like spas, beauty salons and florists, etc. Then again, it can also embody the masculine, particularly when combined with black, white and grey.
Designed well, your business card can appear classy and elegant with these colours. If you want your card to look cool, you can incorporate soft to hot baby pink and blush tones on it.
Orange Business Cards
This shade is known to blend well with many colours. Nevertheless, the best ones to complement it are black and white. Orange exudes vibrance and high energy, and it is an apt colour for a business card if your brand is something that is sympathetic, friendly, stimulating and practical.
Red and yellow combined create orange, that’s why it takes on the characteristics of both, such as the energetic and passionate red, and the warm and intellectual yellow.
Blue Business Cards
Isn’t this a favourite among the many colours? It is cool and relaxing, and it is connotative of the ocean and the sky, evoking peace, freedom and harmony.
Darker hues of blue may convey melancholy, that’s why you should pair them with perky white or black, or else lighter blue shades. If you’re opting for a light or navy blue text, you can print them on a card with white background.
The business world apparently welcomes blue, with navy blue business suits that appear exceedingly professional whether for men or women. For the most part, though, blue is a masculine colour, and in places like Iran, it is considered to be undesirable.
Red Business Cards
This colour is best used as a background for a business card, particularly when combined with white or black texts. You can also apply it as an accent colour for such an accessory. One business card design that stands out is red background blended with black lettering. Indeed, it is elegant.
Purple Business Cards
If you are predilected to spirituality, purple is an apt choice. This colour is emblematic of independence, mystery, dignity, royalty and magic. For your business card design, you can fuse purple with black or white. If you intend to use it as a background, it is best paired with lighter shades of orange or yellow.
Final Thoughts Business Cards
The above are valuable tips for the best business card colour combinations. With this guide, you can choose the right colour concept and meaning in designing your business card so that you can send the most effective message across and attract more customers to patronize your brand.
Read also - What is the Best Fonts For Business Cards