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Why are clothing labels so crucial in the fashion industry?
Young designers may be so preoccupied with their dress's shape, colour, and cut that they overlook clothing labels applied after production.
Consumers are the same way; they are more concerned with how an item looks and how much it costs, but clothing labels should not be overlooked.
Clothing labels provide essential product information, information that could mean the difference between an item being purchased or returned to the rack.
Material information is communicated on clothing labels
The description of the materials used to make the item is one of the most important aspects of clothing labels.
Consumers today are more environmentally conscious than ever before, and not all materials are created equally. With so many plastic-based materials (like lycra, polyester, and nylon), consumers can now make an ethical decision about which clothes to buy.
For a variety of reasons, plastic-based materials are harmful to the environment. These materials are made from nonrenewable natural resources, take a lot of energy, and aren't biodegradable.
A good clothing label will provide detailed information about the fabric used to make the garment, allowing the consumer to decide whether or not to purchase it (See our custom affordable swing tags for your clothing label).
Labels for Care and Content
Of course, proper garment care is critical. If the warning on the label is not followed, some clothes may rip or shrink, or the colours may run. Some fabrics should not even be washed and instead require special care, such as dry cleaning.
Some materials are heat sensitive, so read the care and content labels to determine what temperature to wash them or if they should be tumble dried.
Clothing labels are a necessity, but they also allow designers to promote their brand. Your clothing label can serve as a platform for your brand identity and provide technical information about materials and temperatures.
A strong, recognisable brand fosters customer trust and loyalty and can mean the difference between a company's success and failure.
Your logo, slogan, or promise to the buyer can all be displayed on clothing labels. They can communicate your company's commitment to sustainability or explain the garment's environmentally friendly manufacturing process.
Some companies use their clothing labels as a platform for humour, including jokes and holiday greetings.
Frequently Asked Questions
Why are clothing tags so important?
It is critical to read the care labels when purchasing items, especially clothing. Without the guidance of proper care or content label, it would be impossible to know how to properly care for a specific garment, potentially ruining the fabric in the long run.
Is a label required on clothing?
In a nutshell, yes. A label establishes your clothing and brand identity, but it also provides instructions on how to best care for the garment long after it has been purchased. Clothing labelling is so important that consumer protection agencies have strict requirements for care labelling.
Furthermore, specific independent organisations, such as the International Organisation for Standardisation (ISO), have their labelling requirements that businesses must adhere to in order to be certified.
What's the best way to read clothing labels?
Labels have traditionally been used to display a brand logo and care instructions. Currently, labels display brand logos, care instructions, and material, but consider the possibilities for future labels.
Consumers have been left in the dark for a long time in understanding clothing labels. Most of us complain about how scratchy or irritating they are, and we remove them entirely from our clothing. As brand transparency grows around the world, now is the time for label tags to become more valuable and for consumers to understand them better.