In this Article
- Why should you hang tag your personalised clothing?
- They draw attention to themselves
- They reveal a great deal about your product and brand
- They increase perceived worth
- What data do you actually require?
- Name and/or logo of the company
- A brief "About Us" section
- Product specifics
- Call to action
- Fabric compositions and care instructions
- Illustration or photograph
- Frequently Asked Questions
Are you creating a hang tag? Here's what you should include:
Why should you hang tag your personalised clothing?
1. They draw attention to themselves
People come into contact with a lot of brands in a retail setting, and they're often displayed close together with similar products. Anything you can do to set your apparel apart will help your brand stand out.
2. They reveal a great deal about your product and brand
A customer's buying cycle, according to any marketer, goes something like this: emotional decision, rational justification. Hang tags give you a unique opportunity to appeal to both of these factors.
Colour or material selections, logos, and taglines can all evoke emotions in customers, while highlighted features and benefits can provide the necessary validation to justify their purchase.
3. They increase perceived worth
Hang tags also look great and add a certain oomph to your apparel that customers will notice, which is one of the more tangible benefits.
A hang tag increases the perceived value of your apparel, which is the customer's assessment of a product's ability to meet a need and provide more satisfaction than a competing product. This is the foundation of luxury brands. The price is justified by the perceived value.
So, what data do you actually require?
Need is a very subjective term in this case. Unlike custom relabeling, which must include certain information, hang tags can be as varied as the apparel. There's a lot of room to be creative with what information you include because there's nothing you absolutely must have (though your brand name would probably help).
Consider the questions a customer might ask before purchasing your apparel as a good place to start. Are there any unique aspects of the product that aren't immediately apparent? Is there a mission statement or company ethos that your target audience would connect with?
Your hang tag is a small but valuable piece of property. Choose what will help you sell your product, engage your customers, and generate repeat purchases. Here are some ideas for what you might want to include.
Name and/or logo of the company
Your company name and logo are probably the closest thing to a requirement. After all, if a customer can't tell whose product they're purchasing, the chances of them returning are slim. It's critical to stay on brand here, with consistent typography and a logo that scales well without being significantly changed.
Your tagline captures the essence of your company in a short, memorable phrase. What could be a more fitting addition to your hang tag?
A brief "About Us" section
It's worth including a longer message if you have a manifesto, back story, or cause that a tagline won't cover. Customers care about what your company is passionate about, and if it's something unique to you, they'll want to hear about it.
This is particularly important if a portion of their purchase goes to a charity or fundraiser. Customers will feel good about contributing to a greater cause, and statistics show that it can even influence purchase decisions.
Contact information By including a means of contact, whether it's your website, social media handle, email address, or even physical address, you open yourself up to returning customers.
It will enable them to view your other products, learn more about your company, share your information with their friends, and, hopefully, stay in touch. And if they liked your tee enough to buy it, chances are they'll like the hoodie as well.
You should definitely include some additional product information if your apparel has benefits or qualities that aren't immediately apparent. Don't assume that everyone will notice that your shirt is sweat-wicking, has a hidden pocket, or is wrinkle-free. Choose to emphasise the qualities that your target audience will value.
Call to action
A call to action encourages your customer to take action. Always consider what might motivate someone to follow through, whether it's tagging or following you on social media or viewing a specific promotion or website. By including a discount code that customers can use on their next order, your call to action can also serve as a thank you.
Fabric compositions and care instructions
These details are crucial if you're selling a completely bespoke garment or if you want to emphasise a particular quality of your fabric, such as "100% organic cotton." If not, you might want to skip this step. This information will already be listed on your manufacturer's tags or custom relabeled replacements.
Illustration or photograph
Your garment becomes a branded package when you include a hang tag. As a result, a good design is not only informative but also visually appealing. While we've concentrated on what your hang tag says, don't overlook the advantages of including a photograph or illustration. An image can tell a customer a lot about your brand, the lifestyle it represents, and is more eye-catching than a design with a lot of text.
Frequently Asked Questions
What exactly is a hangtag?
A tag attached to a product that contains information about the material and how to care for it.
What material is a clothing tag?
Satin coated acetate, which has a shiny finish and is flexible and durable, is commonly used for labels. Other printed clothing labels are made of cotton, polyester, and nylon, which are similar to the materials used in the clothing.
What kind of paper are hang tags made of?
Coated paper, kraft paper, single-faced and double-faced paperboard, insulating paper, corrugated paper, cardboard, recycled paper, and so on are examples of paper materials. Paper materials, which are commonly used for garment hang tags, are widely used.